The Vice Wine, in partnership with the USA Triathlon Foundation, has released the limited-edition triathlon-inspired ‘The Tri’ 2019, with a portion of proceeds from the wine product donated to the USA Triathlon Foundation.
The Vice Wine co-founder and winemaker Malek Amrani, who created the brand with his wife Torie Greenberg Amrani, is a multi-time member of USA Triathlon’s amateur Team USA and a USA Triathlon Foundation Ambassador.
The Tri Blend brand is the one and only wine blend by The Vice Wine, known for single varietal Napa Valley Wines. The limited release wine is based on triathlon’s three disciplines, with the 2019 vintage inspired by US Olympic Triathlon Team Member Joe Maloy and his race at the Rio Olympic Games.
The blend is made from 18% Cabernet Franc, 52% St Laurent and 30% Malbec to celebrate Maloy’s time spent on each discipline (swim, bike, run), respectively. Maloy is a long-time friend and daily mentor to Amrani.
“It is an honour to be able to collide the two vices that I am most passionate about,” Malek Amrani said. “I am eternally grateful to The USA Triathlon Foundation and to the athletes and future athletes that have inspired ‘The Tri’ blends and will inspire future blends to come.
“Triathlon became a vice for me in 2017 and has helped me tremendously in winemaking. I’m proud that the simple pleasure of enjoying a glass of The Vice Wine will contribute to someone’s healthy lifestyle, participation in sports, or even Olympic dreams.”
“We are proud to continue our partnership with The Vice Wine,” said David Deschenes, Executive Director of the USA Triathlon Foundation. “Our inaugural Katie Zaferes-inspired Tri Blend sold out within a few months, and now we have a great opportunity to enjoy the 2019 blend that memorializes Joe Maloy’s finishing time at the Olympic Games Rio 2016.
“Both Maloy and The Vice Wine are huge supporters of the USA Triathlon Foundation, and the proceeds from our newest batch will help the foundation introduce even more individuals and groups of all backgrounds across America to the benefits of the multisport lifestyle.”
The Vice Wine and the USA Triathlon Foundation first launched a partnership in 2020 and the inaugural Tri Blend was based on 2016 US Olympian Katie Zaferes’ finishing time at the 2019 ITU World Triathlon Grand Final in Lausanne, Switzerland, where she captured her first world title.
The partnership between The Vice Wine and the USA Triathlon Foundation will this year include expo areas for athletes and guests over 21 years of age at triathlons across the US, special events and activations, virtual wine tastings with athletes and special guests, virtual watch parties and more.
www.TheViceWine.com
www.usatriathlonfoundation.org
