TRUCONNECT by TV.FIT has announced a content partnership with global exercise group provider LES MILLS.
The two-year deal will see fitness app TRUCONNECT gain access to 12 LES MILLS fitness programmes – with a collection of over 170 workout videos – as part of a dual commitment to offer fitness experiences to individuals of all abilities worldwide.
Among the 12 programmes now accessible to TRUCONNECT app users are :
- BODYPUMP (strength training),
- BODYCOMBAT (martial arts),
- BODYBALANCE (yoga, tai-chi & Pilates),
- BODYATTACK (cardio athletic training),
- LES MILLS GRIT (high intensity interval training),
- LES MILLS CORE (core conditioning),
- SH’BAM (dance) and
- RPM (cycle).
The partnership will also see LES MILLS provide TRUCONNECT with ongoing marketing support to activate the partnership. This includies co-branded marketing assets, workout plans and challenges, programme-specific campaigns, plus content marketing articles, tips and research insights.
TRUCONNECT CEO David Weir said “Our goal has always been to make health, fitness and wellbeing as accessible as possible to all, engaging millions worldwide.
“This partnership with group exercise leaders LES MILLS is an exciting moment as part of that journey; and we, like LES MILLS, want to help people fall in love with fitness, so they want to workout.”
Richard Sale, Global Business Development Director at LES MILLS, added “Millions of people workout with us every week around the world, and we know this partnership will see that number grow considerably.
“As a like-minded brand at the cutting edge of an industry that is always changing and evolving, this in an exciting step forward for our mission to create a fitter planet.”
Both brands bring consumer reach to the partnership, including a combined social media following of more than 3 million people. TRUCONNECT by TV.FIT has amassed over 1 million followers on its Instagram, while more than 6 million people around the world work out with LES MILLS’ in-gym and at-home programmes every week.
The TRUCONNECT app boasts a versatile offering, including mental health and lifestyle e-books, and bespoke workout programmes.
All 12 LES MILLS programmes will now also be included within TRUCONNECT’s £9.99 a month subscription fee. TRUCONNECT by TV.FIT is available on the App Store, via Google Play and on the HUAWEI AppGallery.
www.truconnect.fit
www.lesmills.com
