The content production department of German media agency 138 Alternatives recently signed a contract with cycling’s governing body, the Union Cycliste Internationale (UCI). The agreement designates 138 with responsibility for producing social media video content across multiple disciplines throughout the 2021 season.
138 has been charged with producing UCI’s race highlights for YouTube, as well as numerous short social media formats for the UCI’s Facebook, Instagram and Twitter feeds.
Disciplines and events include the UCI Mountain Bike World Cup, UCI Mountain Bike World Championships, UCI Track World Championships, UCI Track Nations Cup and UCI Road World Championships. 138 adds that the 2021 Cyclo-Cross season and the UCI Cyclo-Cross World Championships last January in Oostende, Belgium have already been successfully completed.
Since 138 took charge of the UCI’s social media content production, views have reportedly increased, ‘engagement has grown and the people at the UCI have been impressed.’
“We are super happy with the content provided by 138,” said Zack Cooper, UCI Social Media Editor. “They really understand the sport and know what cyclists want to see. Their knowledge and experience in social media video production makes them a valuable partner for the UCI.”
138’s Creative Director Philipp Reiff said “We are honoured to be working for the UCI and to be helping them grow their social media channels. Our passion for cycling has been well-documented in our PR work for clients like Giro, Supersapiens and IAA Mobility. So, in addition to bringing our experience in video content to the table, getting the opportunity to support the UCI is the perfect fit for 138.”
www.138alternatives.com
www.uci.ch
