Spaero Triathlon, a California-based triathlon apparel brand formerly known as Wattie Ink, has announced its new brand name. The newly branded Spaero Triathlon is also rolling out a new line of advanced technical triathlon gear and an ambassador team program.
Headquartered in the birthplace of triathlon, San Diego, CA, Spaero Triathlon will continue to be operated by CEO, Ryan Cady, as well as a team of professionals built over the past eight years.
The team includes:
- Marirose Charbonneau, Head of Global Product;
- Karl Heigden, Director of Sales and Business Development;
- Allyson Davis, Chief Marketing Officer; and
- Brennan Cassidy, Chief Operating Officer.
“We already have a stellar reputation for technical, high quality performance apparel,” said CEO Ryan Cady. “We are continuing to build on that foundation by working with some of the most advanced fabrics that deliver improved thermal regulation and superior aerodynamics.
“I can’t wait to bring these new products to market with a new look and feel. We’re committed to taking triathlon training and racing apparel to the next level that will put athletes at every level at an advantage.”
The new Spaero Triathlon ambassador team is comprised of elite and age-group squads. These ambassadors receive a wide range of benefits including custom apparel, training resources from human performance experts and professional athletes, exclusive event experiences, rewards, and perks from other prestigious brands.
“Spaero Triathlon is an evolution for us,” added Cady. “We’ve been producing top quality triathlon gear for the last eight years. Current market research tells us that high performance gear for triathletes at all levels is in high demand.
“We’ve been elevating our product development for a while and this rebrand is a great opportunity to showcase the technical performance of our product line.”
Spaero Triathlon will continue to be manufactured in the company’s two wholly owned and operated facilities in San Diego, CA and Mexicali, MEX.
The company adds that… ‘the Mexicali assembly facility was created to scale the business while still retaining daily quality control and oversight from our San Diego headquarters.
‘Continuing our 8-year tradition, Spaero Triathlon will continue to offer a full line of custom triathlon gear for teams, clubs, and companies. The Spaero Custom team will continue to be led by industry expert Karl Heidgen.’
“The response to our gear has been off the charts” stated Heidgen. “Our custom products excel for two reasons: we use the same premium ingredients and designs from our inline collection and our artists and customer service are all in-house. We look forward to supporting these teams for years to come.”
