From 2022, Santini will be sponsoring L’Étape du Tour de France, the cycling event that allows thousands of amateur riders to retrace the roads of the Tour de France.
As a sponsor of L’Étape du Tour de France 2022 the Italian cycling wear company is launching a men’s and a women’s collection for the amateur cycling event, which takes place on Sunday, July 10th. The collections will be available to purchase in the event village and also from the brand’s website.
L’Étape du Tour de France attracts in excess of 16,000 competitors from all over the world each year. The event enables amateur riders to take on the same roads as the pros, and also offers up some of France’s iconic climbs.
Next year’s edition on Sunday, July 10th 2022, will see the peloton tackling Alpe d’Huez in the French Department of Isère. One of the most iconic climbs in the entire Alpine range, the road includes 21 hairpin bends, numbered in descending order to help the increasingly exhausted cyclists tick them off.
The Santini L’Étape du Tour de France collection includes a men’s kit and women’s kit, a windproof vest and accessories such as gloves, cap and socks. The men’s kit is a mix of dark blue and black while the women’s has a navy blue and light blue colour palette.
The Italian company is also expanding the capsule collections by adding a cotton t-shirt with the same graphic as the rest of the kit as well as a water bottle.
The collections are positioned as an homage to Alpe d’Huez’s history and its first appearance in the Tour de France in 1952. Fausto Coppi won that year and the images used for the background of the jerseys are taken from the edition of L’Équipe newspaper published the day after his victory.
The white and red bands across the centre of the jersey are a nod to the colours of the jersey worn by the great Italian cyclist and his team in that period. A host of other graphic elements also reference Coppi. This includes the ‘L’aigle solitaire au sommet de l’Alpe d’Huez’ script, the 1952-2022 logo on the sleeve and the reference to the 70th anniversary of the victory and the Alpe d’Huez’s inclusion on the Grande Boucle route.
