4iiii Innovations, the Canadian sports technology and powermeter specialist, has announced its collaboration with Ridley and WorldTour team Lotto Soudal. The deal runs through the end of the 2025 season and sees Lotto Soudal riders equipped with dual-sided PRECISION Pro Powermeters.
“Teaming up with Ridley and Lotto Soudal is a natural fit for us,” said Shane Pegg, Director of Brand for 4iiii Innovations. “The partnership highlights our shared focus on product innovation and quality. We’re excited to help the team achieve great success for years to come by delivering essential performance data through our products.”
Maxime Monfort, Performance Manager at Lotto Soudal, said “A power meter is indispensable in modern cycling. It is by far the most important training tool and provides crucial race data that assists us with pacing strategies.
“The use of 4iiii powermeters will allow us to track our riders’ performances with hyper precision. We are very pleased to be working with 4iiii for the coming seasons.”
Pieter Potters, R&D Manager at Ridley, said “At Ridley we strive to provide Lotto Soudal with the best equipment to support the riders in reaching their best performance in racing and training. With 4iiii we have a partner that shares the same goal.”
4iiii powermeters and heart rate monitors have been used by WorldTour teams since 2016. The company has sponsored several professional teams including Etixx Quick Step, Bora Hansgrohe, TIBCO-Silicon Valley Bank, Israel Start-Up Nation (ISN) and currently Lotto Soudal.
