On Monday, May 2nd, Tour de France organiser ASO is launching a new brand – Maillot Jaune – with products that aim to… ‘blend style and performance for cyclists of all levels.’
With references to the world of the Tour de France, Santini is marking the release of Maillot Jaune with the creation of an exclusive first collection. Le Tour organiser ASO notes that… ‘other manufacturers will be invited to join the movement in the future.’
The Maillot Jaune brand products will be available on the official Tour de France site letour.fr and Santini website santinicycling.com from Monday, May 2nd, as well as in Tour de France official shops.
According to ASO… ‘More than just a brand, Maillot Jaune is a space for the creation of apparel for people who love cycling and the Grande Boucle, whatever their level, whatever their goals.
‘From Sunday warriors to riders determined to match the champions pedal stroke for pedal stroke, Maillot Jaune will bring cyclists together around shared ambitions: technical and elegant products, a passion for excellence and an understated tribute to the history of the Tour de France.’
Santini, the official partner entrusted with making the distinctive jerseys of the Tour de France, has designed the inaugural collection.
‘Santini’s collection relies on clean lines steeped in ultramarine and petrol green… with a dash of yellow, of course. In addition to the jerseys, Santini offers a complete set of apparel, including bibshorts, a base layer, a technical t-shirt, a jacket, a vest, gloves, socks and caps.’
Yann Le Moënner, Managing Director at ASO said “The goal of the Maillot Jaune range is to offer all cyclists technical apparel that epitomises a free frame of mind and embodies the values of the Tour de France.
“This equipment is designed for fans who go out riding on their own, in a group or with their clubs and want to perform in all seasons while wearing optimal and resolutely modern material. We are especially proud of our first collection, developed with Santini, which marries boldness and elegance.
“It is universal and timeless. We hope that it will open the door for other clothing manufacturers to join the team very soon.”
www.letour.fr
www.santinicycling.com
