British wheel brand Parcours is offering customers the opportunity to personalise the purchase of their aerodynamic wheelsets. This is through the return and expansion of the Parcours’ custom offering to allow for a bespoke finish.
The 2022 offering includes customisable rim graphics, custom hub colouring, upgrades to Kogel ceramic bearings, and lazer-engraving on black hubs for a bespoke offering.
Parcours also offers different spoke counts and lacing patterns ‘to suit the powerful or heavier riders’, at no additional cost.
Founder of Parcours, Dov Tate, said “For most cyclists, their bike is their pride and joy and many will even consider it an extension of themselves. To be able to offer so much customisation is what sets us apart from other bike brands.”
