Upcoming (retro) cycling festival, Eroica Britannia, is including contemporary cycling and, according to the organisers, innovative designs within the festival’s varied racing programme and brand activations.
The event takes place at the Goodwood Motor Circuit in Sussex, South East England, on August 6-7. It will continue to focus on the heritage values of Eroica Britannia, with three rides set for the Sunday, taking participants through curated routes in the South Downs and Sussex countryside on pre-1987 bikes.
The organisers added that… ‘The additional content will drive the event forward into the cutting edge of modern cycling, introducing a variety of new cycling experiences to appeal beyond the vintage theme and welcome everyone of all ages and interests.’
The Future Now Zone will invite visitors to test-ride the latest models from a number of the industry’s leading bike manufacturers. These taster rides will see prospective customers take to the Goodwood Motor Circuit – presenting an opportunity to ‘try before you buy’.
Featuring products from brands such as Canyon, Factor, Forme, Moulton, Pashley and Quella, the Future Now Zone will aim to… ‘celebrate the bikes of today that will one day become collectables.’
On top of what is already planned for Eroica Britannia, including the popular Collectors’ Market, Penny Farthing Polo and country fair-style festival, event-goers can also expect experiences for a variety of disciplines across the extensive event site.
Races will include a Path Racer Cup, Folding Bike Race, Single-Speed Race and a One-Lap Dash, plus more. Riders of all ages will be able to participate in a range of activities, and on Saturday evening, the Eroica Britannia Family Twilight Ride will round off the day on the 2.4-mile motor circuit.
Other highlights across the weekend include appearances from cycling icons, including Sir Chris Hoy, Pippa York and Jody Cundy, along with 1982 UCI Road World Champions Mandy Jones and Giuseppe Saronni.
www.goodwood.com/cycling/eroica-britannia
