Evans Cycles, ‘the UK’s leading specialist bike shop’, has opened a brand new store in Cheshunt, Hertfordshire. Following the opening of seven new stores in 2021, Evans has hit the ground running in 2022 with the new store in South East England.
The retailer adds that ‘more exciting openings are set to follow later in the year’. To celebrate the expansion in Cheshunt, Evans will be running an opening week offer with 10% off all bikes purchased in store.
The Evans Cycles Cheshunt store can be located in the Brookfield Retail Park, towards the north of the town. Cheshunt is rich in cycling history with Britain’s most decorated female Olympian, legendary track cyclist Laura Kenny, growing up in the town. The local sports centre is even named in her honour following her double gold success at London 2012.
Covering 5,200 square feet, the new store will stock 170 bikes covering road, MTB hybrid, electric and kids bikes, from well renowned brands such as Specialized, Cannondale, Brompton, Raleigh and Evans’ own Pinnacle brand.
Clothing and accessories are also available from brands such as Castelli, Endura, Giro and Fizik. The store will also serve the local community with a fully equipped workshop where customers can get their bikes fixed by one of Evans’ mechanics.
Matthew Atkinson, Head of Cycling Strategy at Frasers Group, said “I’m thrilled to today announce the opening of our brand new Cheshunt store. Our strategy continues to focus on expanding our bricks and mortar business and grow our offering to better support the rising number of cyclists.
“We want to ensure we have bikes from the world’s best brands built and ready to ride away on the day, accessible workshops on hand to ensure we keep people riding, and quality advice so customers continue to feel confident with their purchases.
“We firmly believe that cycling will play an increasingly vital role in the way we move as a nation in years to come, and look forward to helping Cheshunt’s community enjoy the ride.”
