The UCI – Santini – Decathlon partnership originally launched in 2021 with a collection of UCI World Championships cycling wear and accessories. In 2022, this is being expanded to include a global distribution agreement.
According to a release from Santini, this marks… ‘a growth trajectory driven by a new direct contract with the Decathlon Group and presence in its French, German, Italian, Hungarian and Spanish stores.’
After the Santini & UCI collection appeared in Decathlon stores in Italy, Belgium, Hungary and Switzerland last year, the Italian apparel company has now signed a framework agreement with the Decathlon Group. This is for the global distribution of the cycling wear sporting the UCI World Championships’ iconic rainbow stripes.
“The Santini & UCI collection made exclusively for Decathlon was a great success with the public and that is why we decided to broaden our agreement for 2022,” said Monica Santini, CEO of Santini Cycling Wear.
“The new agreement was reached directly with the Decathlon Group and reflects our mutual trust and cooperation as well as providing for constant growth.”
In 2022, the Decathlon stores that already stock the Santini & UCI collection will be joined by those in France, Spain and Germany. The collection will be available from April 2022 in special Santini & UCI-branded corners in the Decathlon stores as well as from the Decathlon website.
The collection includes a replica of the UCI World Champion jersey, an all-black kit, and a range of black and white accessories. All will sport the iconic rainbow stripes.
UCI President David Lappartient said “Thanks to this UCI – Santini initiative in partnership with Decathlon, more bike users and cycling enthusiasts have discovered the fantastic Santini cycle wear, either in neutral colours or sporting the prestigious rainbow stripes of UCI World Champion.
“I am delighted that this initiative is expanding to reach an even greater cross-section of the population, thanks to a wider distribution agreement with Decathlon, a major outlet specialising in multisport and leisure.”
Guillaume Pichot, Decathlon Product Manager, said “Santini is a symbol in the world of cycling and it is an honour to collaborate with such a beautiful brand.
“We thank the UCI for making this association possible. This partnership makes a lot of sense for Decathlon, we are delighted to be able to offer our customers clothing that reflects the highest level of international cycling.”
www.santinicycling.com
www.uci.ch
www.decathlon.fr
