Apparel specialist TRI-FIT is launching in the UK and other international markets with a range of premium triathlon clothing. According to the company, this uses the latest cutting-edge technology and fabrics sourced from around the world.
‘Clean, modern design, coupled with functionality and race winning performance, plus an additional focus on sustainability and the environment, are at the core of every TRI-FIT product.’
TRI-FIT was first founded in 2013 by Brit Simon Bennett. After building momentum in Australia, the brand is now expanding to the UK and wider international markets.
After initially launching his business as a group fitness facility aimed at endurance athletes, Bennett was joined in 2017 by friend Dan Evans, a keen triathlete and IRONMAN finisher. Together they shifted focus to production of premium triathlon apparel.
TRI-FIT currently has a capsule collection, with the TRI-FIT EVO Triathlon Suit at its centre. According to the company, the TRI-FIT EVO Triathlon Suit has been through a rigorous testing process – including wind tunnel tests
EVO Triathlon Suit features include a unique floating, side-access rear pocket, German aerodynamic fabrics, Italian Elastic Interface high density foam chamois, and mesh leg pockets.
The collection features pieces for both men and women, from cycle jerseys and bib shorts to swim caps and swim suits. Moving into 2022 TRI-FIT will be releasing its Athleticwear range which has been 2two years in the making, along with new triathlon suits, more cycle wear and a range of other triathlon focused products.
TRI-FIT is also part of the 1% for the Planet sustainability campaign, which means that 1% of all sales go towards environmental non-profit organisations. This applies whether or not the business is profitable.
Simon Bennett, Founder of TRI-FIT, said “Our initial apparel collection has been years in the making and I believe this is reflected in the quality, performance and durability of the clothing.
“Our trisuits undergo extensive testing to make sure they are of the highest standard and support the strength, endurance and performance of the athletes who wear them.”
Dan Evans, Co-Founder of TRI-FIT, said “As a long-distance triathlete myself, I know first-hand how important your clothing is when training and racing. We not only wanted to make apparel that can go the distance, we also wanted to give back to the planet and make sure our business ethos is one to be proud of, which is why we’re delighted to be part of 1% for the Planet.
“Both myself, and Simon, have young families and leaving the planet in a healthy condition for future generations is always at the forefront of our minds.”
