EXPO-E is a traveling exhibition that will follow the 2022 Giro d’Italia. The exhibition is an initiative developed by the organizer of the Corsa Rosa, RCS Sport, in collaboration with ANCMA (National Association of Cycle Motorcycle Accessories).
According to RCS Sport… ‘EXPO-E will showcase everything new in sustainable mobility and will promote it by creating a contact between companies and the public, who will be able to attend talks, experience and test the products, including electrically-powered or assisted bikes: one of the pillars of the mobility of tomorrow.’
EXPO-E is effectively an event village that will be set up in four cities alongside the 2022 Giro d’Italia and the Giro-E:
- Catania, Piazza Duomo and Piazza Università, 8-10 May
- Naples, Mostra d’Oltremare, 14-15 May
- Turin, Parco del Valentino, 21-22 May
- Verona, Fiera di Verona, 28-29 May
There will be an exhibition area and a test area. Talks from guest speakers will feature, with institutions, journalists, influencers, managers, VIPs and ambassadors will take to the stage of the ‘Talk area’ to illustrate projects and unveil new eco-green models. Each talk will be live streamed.
All the resources of Cairo RCS Media, a leading Italian publishing group with 5 TV channels, 5 newspapers, 58 magazines and 17 websites, with a reach an estimated 44 million unique individuals per week.
EXPO-E will also host the start of four stages of the Giro-E (in Catania on 10 May for a team presentation only, and in Naples on 14 May, Turin 21 May, and Verona 29 May).
The Giro-E event features electrically-assisted bikes, taking place on the roads of the Giro d’Italia during the race. EXPO-E is seen to represent a natural partner for the Giro-E, which has Enel X as its title sponsor and among its aims is to promote the use of electric bikes in everyday life to reduce the consumption of fossil fuels and reduce pollution.
“EXPO-E is a highly visible and topical event,” said Paolo Bellino, CEO of RCS Sport. “It is an exhibition dedicated to sustainable mobility, not only for means of transport but also for its components.
“In recent years, the Giro d’Italia has made great strides forward on the subject of sustainability, launching an important initiative such as the Giro-E, which, now in its fourth edition, and has the ambition of being a CO2-neutral event.
“EXPO-E will take place in four major cities that will be touched by the Giro d’Italia over the weekend and will enjoy the great promotional platform in Italy and around the world that is the Giro d’Italia. I’d like to thank ANCMA for supporting us in this new adventure.”
