Super League Triathlon (SLT) is offering fans a unique opportunity to own a stake in one of its race team franchises – as it develops… ‘the sport’s first professional league.’
SLT’s expanded 2022 Championship Series will take place in September and October. Expanding the series, 2022 will see a first visit to France as well as a grand finale with a location… ‘to be revealed soon as part of a global calendar of racing.’
The team concept will develop further this year after a debut in 2021. As SLT launches team franchises, one of these will be owned by fans – who will be given the opportunity to make decisions that could have an impact on the racing.
‘In a unique move, fans who sign up to become team owners will help decide which athletes get drafted into the team, giving the chance to play fantasy triathlon in real life and have a huge impact on who wins the 2022 Championship Series. They will also get to input on a range of other team issues from kit design through to major tactical decisions.’
Super League Triathlon’s 2022 Championship Series sees four races and a grand finale:
- September 4: London, UK
- September 11: Munich, Germany
- September 17: Malibu, USA
- October 2: Toulouse, France
- October 29: Grand Finale TBA
Super League Triathlon CEO and Co-Founder, Michael D’hulst, said “Super League Triathlon is going into its fourth season and continues to expand as we will now head to more exciting destinations with events in all the major triathlon markets as part of our commitment to drive innovation, develop a true spectator sport and create even greater value for our athletes.
“We will also take the next step on the journey of our teams concept to create the first official professional league for triathlon and to develop team franchises.
“As part of this, we will again be pushing the boundaries in sport by allowing fans to own one of the franchises. This will offer an incredible proposition as triathlon fans get the chance to be involved in decision making that really makes a difference. To have the chance to help draft the team is a truly unique opportunity.”
Georgia Taylor-Brown and Alex Yee won the Championship Series in 2021 and there will be another strong athlete line-up for 2022, which will be announced soon.
The fan team platform has been built by LiveLike, an audience engagement platform that… ‘transforms digital users into engaged fans through customized, interactive experiences.’
LiveLike’s platform has been used by leading sports organizations and media companies, including the NBA, NASCAR, Golden State Warriors, La Liga, Canal+, Turner Sports, MSG Networks and more.
“By putting power into the hands of fans, SLT is raising the bar for the next phase of engagement and interactivity,” said Samuel Westberg, LiveLike Chief Commercial Officer. “We look forward to bringing our platform to this innovative concept this fall.”
www.fans.superleaguetriathlon.com
