Hyperice has introduced Normatec 3, the latest product in its Normatec series, which uses dynamic air compression to aid recovery, improve training and maximize performance.
According to the company… ‘Scientific studies have shown benefits of using Normatec include decreases in pain sensitivity and muscle fatigue after exercise, and increases in range of motion.’
Normatec 3 features a refreshed interface, an 11% reduction in weight, a 50% increase in battery life to 3 hours and the ability to unlock next-level features and customization through the Bluetooth connected Hyperice App.
Normatec 3 is available for Legs, Lower Body (legs and hips) and Full Body (legs, hips and arms), with packages starting at US$799. The device’s patented precision pulse technology helps to increase circulation, revive muscles and reduce swelling.
“Our mission at Hyperice is to help everyone on earth move better and with Normatec 3, we’ve made the most innovative technology on the market today more accessible to more people than ever before,” said Jim Huether, CEO of Hyperice.
“We’ve sacrificed nothing in terms of the science, benefits and quality that Normatec has become known for and this launch only further cements our mission and our position as the leader in this space.”
Normatec 3 is now available in the United States at Hyperice.com and at major retailers, and it will begin rolling out globally in select markets this summer.
Hyperice acquired Normatec in March 2020. To date, more than 120,000 Normatec units have been sold globally and the company anticipates… ‘nine figure revenue from the Normatec line in 2023 as more extensions to the Normatec line are planned throughout the year.’
“From the hospital recovery room, to the locker room, to backstage dressing rooms on global tours, to PT clinics around the world and now at IRONMAN finish lines, Normatec has become synonymous with recovery,” said Gilad Jacobs, Hyperice Chief Innovation Officer.
“We’ve been able to gain authentication and ubiquity through the medical community, then via pro sports and are now seeing Normatec’s popularity transcend into pop culture.
“Our mission has always been to get Normatec products to as many people as possible to support their individual recovery needs – and I’m proud to be able to offer Normatec 3 at a much more accessible price point while not sacrificing the innovation and technological advancements that Normatec is known for.”
