Juice Plus+ has launched the latest addition to its plant-based nutrition portfolio. Juice Plus+ Perform is a fruit-fusion flavoured food supplement shake… ‘designed to support multiple aspects of a fitness regime.’
Juice Plus+ Perform is an all-in-one protein performance shake. As well as being 100% plant-based, suitable for vegans, gluten and dairy-free, Juice Plus+ Perform contains wholefood-based ingredients. The product is claimed to provide four key benefits: mental performance, muscle growth, energy production, and bone support to help fitness performance.
The shake contains 25g of soy protein per serving. The company adds that this is the only source of vegan protein that gives consumers the same benefits as animal protein by containing all nine essential amino acids, working together with a unique mix of vitamins, minerals and whole food-based ingredients.
The new product is expected to appeal to a wide range of consumers, including both Juice Plus+’s core wellbeing audience and those interested in a more active lifestyle.
Stuart Kronague, CEO of The Juice Plus+ Company, said “We know that protein shakes are a growing trend in the market, and with so many people now opting for plant-based products, there has never been a better time to launch this amazing new product.
“The Juice Plus+ Perform food supplement shake offers a unique mix of plant-based protein, plus vitamins and minerals that support multiple aspects of athletic performance. We believe it’s the ‘plus’ that makes it more than just a protein shake, and is what makes it a perfect addition to the Juice Plus+ portfolio.”
Vanessa Gatelein, Juice Plus+ Health Coach, added “Protein intake and nutrition should be part of a balanced, well-rounded nutritional strategy. What you eat before, during and after exercise are all equally important as well as the quality of what you are eating or drinking.
“As an active person, your goal will be to maintain a level of lean muscle mass. For this, you will need adequate protein to support your lifestyle, and a food supplement shake is often the fastest and simplest road to recovery after a particularly strenuous activity such as a long run or an interval session.
“It’s important to prioritise real foods rather than synthetic ingredients. So, when choosing to support your training routine with nutrition, consider a well-rounded food supplement shake for overall performance, such as Juice Plus+ Perform.”
The company adds that, for best results, Juice Plus+ Perform is to be taken one hour before or two hours after a workout. Consumers simply add two scoops of powder to water and give it a good shake. Whilst the shake can simply be mixed with water, those looking for a unique fruit-fusion flavour can blend with fresh fruit and vegetables or a plant-based milk for a vegan-friendly smoothie.
Juice Plus+ Perform is available for an RRP of £72 for 30 servings, or £2.40 a serving.
