Link My Ride, the pre-ride organisational platform for cyclists, has appointed specialist agency PaceUp Media as its activation partner for PR and marketing activity.
Co-founded by current and former professional cyclists, Tom Pidcock and Jacques Sauvagnargues, Link My Ride allows users to explore, plan and create group rides. The platform is aiming to connect the cycling network internationally, helping users find and ride with others.
Jacques Sauvagnargues, Link My Ride Co-Founder, said “We’re excited to have partnered with PaceUp at this hugely important time in our development as we approach our launch and look to roll out our go to market strategy.
“The PaceUp team has the knowledge, experience and network to help us achieve our goals and add value too across the board.”
PaceUp Founder and Director, Tom Copeland added “What Jacques and Tom are building is awesome and something we’re proud to be a part of. Between them and the wider Link My Ride team we’ve very quickly formed a close collaboration which will set us all on the best footing for a successful launch and roll out.”
PaceUp will be providing Link My Ride with a broad range of PR, marketing and communications support across its launch and beyond.
‘Link My Ride has a busy launch programme planned for the coming months, engaging the industry, athletes, riders and clubs alike.’
