After launching a fuelling range, Precision Fuel & Hydration – formerly Precision Hydration – has changed its name. According to the company this is… ‘to reflect the fact it has more to offer athletes striving to perform at their best.’
The UK-based business, which develops hydration and fuelling products, expanded its offering in June 2021 with the launch of the Quick Carb Calculator. This is an online tool that helps athletes work out how much carbohydrate they need to consume per hour for different events.
At the same time, the company also unveiled Precision Fuel, a range of energy products, including a gel and an energy drink mix, both containing 30g of carb per serving.
As with its hydration range, the key nutrients delivered are clearly displayed on the front of the packaging to enable users to understand how much carbohydrate they are consuming on the go.
Co-founder and CEO Andy Blow, said “Since the beginning, almost every conversation we had about what to drink to stay hydrated inevitably strayed into a discussion on what to eat to stay properly fuelled.
“There’s an obvious overlap, with many sports drinks delivering some energy and many energy products containing a small amount of electrolytes. People naturally wanted to know what to eat when they were drinking our electrolyte drinks.
“But it went deeper than this. We were helping athletes work out what their individual fluid and electrolyte needs were, but for many of them there was a lack of clarity on how much fuel they needed.
“Continuing to call ourselves Precision Hydration when we’re now also talking about how to nail your fuelling strategy is just confusing.
“We needed a new name to reflect the fact that we have so much more to offer athletes striving to perform at their best.”
The Quick Carb Calculator…. ‘combines widely accepted scientific consensus on fuelling for endurance sport with more than a decade of experience working with elite and amateur athletes.’
Precision Fuel & Hydration is currently developing a more in-depth tool, that will help athletes create a fuelling and hydration plan for specific events. This is is due to be released later this year.
“The expansion has been incredibly well received by our customers,” Blow added. “The success of the Quick Carb Calculator and the fuelling products meant it was necessary to change our name to include fuelling.
“We hope that the new name will help more athletes who need help deciding how much and what to eat to power their performance find us.”
Founded in 2011 by Andy Blow, with help from heart surgeon Professor Raj Jutley, the firm has worked with a long list of sporting talent, including teams from the Premier League, Rugby Premiership and major US sports, through to Olympians, Wimbledon tennis finalists and Tour de France riders.
www.precisionfuelandhydration.com
