The Drinks Edit has launched as a premium e-commerce website showcasing no and low alcohol drinks. Started by two entrepreneurs who have launched numerous brands into the cycle, run and triathlon markets over the last decade, the e-store will target a health-conscious audience.
Co-Founder Tim Williams said “The no and low movement is exploding. This has resulted in many of the current online stores having a bewildering number of products to choose from, and the supermarkets only really stock the 0.0 equivalents of the standard alcoholic drinks available.
“Our ‘Edit’ has been defined using a rigid process based on taste, critical industry praise, ingredients, business ethics – together with innovative processes and production methods, to bring the consumer only the finest no and low alcohol drinks. Our selected artisan brands are all dedicated to delivering an exquisite drinking experience. And we are always on the lookout for exciting new additions to our range.
Co-Founder David Ellis added ‘’Easing off alcohol is becoming much more acceptable nowadays for a variety of reasons. Our audiences are already making healthy life-style choices, realising that a lower alcohol intake does wonders for their health and wellness, as well as for their athletic performance. But they still want social experiences, and to relax and unwind with a good drink.’’
The Drinks Edit supplies many award-winning drinks. With in-depth brand pages dedicated to each producer, the consumer can develop a knowledge of the brands and drinks they are purchasing.
