BAR50 from UK-based sports nutrition firm Styrkr is positioned as a nutritionally complete, high-energy snack that contains a balanced amount of carbs, proteins, fat and fibre. According to the company, the new bars will help boost energy, combat tiredness and fight flavour fatigue on longer adventures.
Available in three flavours, (Apple, Cinnamon & Caramel; Dark Chocolate Chip; and Date, Almond & Caramel) BAR50 is Vegan Society-approved and made with natural ingredients.
Each bar delivers 50g of quick-release carbs and 250kcals per product. Electrolytes within the bar also help with hydration and prevention of muscle cramping.
“We’ve had lots of interest from our customers about creating solid foods to compliment our gels, salts and drinks products,” said Christian Sanderson, founder and Managing Director at Simple Company | Styrkr.
“Our objective was to create a 100% natural, vegan rice bar that allowed athletes to sustain maximum power in any environment and fight flavour fatigue on longer expeditions.
“We wanted BAR50 to pack a proper carbohydrate punch without compromising on taste. Going into winter, solid foods can be especially gratifying, and BAR50 is designed to give you everything you need to carry that summer form into your winter training block.”
Styrkr adds that… ‘BAR50 is a high-energy snack with a balanced macronutrient profile that was requested by customers, developed by professional sports nutritionists and tested by athletes to ensure the perfect quick-release energy bar.
‘It provides fast carbs before or after intense training and provides flavourful solid fuel during longer adventures.’
