Hilton and Peloton Interactive have announced a partnership, making Hilton the first hospitality brand to feature Peloton bikes across its entire US hotel portfolio.
By the end of the year, nearly all 5,400 US Hilton-branded hotels – from Hampton by Hilton to Waldorf Astoria – will feature at least one Peloton bike in every fitness centre. This will provide guests with access to Peloton’s instructors and expansive connected fitness content.
‘A recent Hilton survey of US travellers indicated an overwhelming 98% of respondents are prioritizing wellness activities while on the road. Within the Peloton community, 90% of members report that they are more likely to stay at hotels with Peloton Bikes.’
“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage,” said Matt Schuyler, Chief Brand Officer at Hilton.
“This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
In addition, through this partnership, Hilton Honors members will have access to special offers, including a Peloton App trial. Effective until January 1, 2023, US-based members of Hilton’s loyalty program, Hilton Honors, who are first-time Peloton users can receive a 90-day trial subscription to the Peloton App.
“As the connected fitness category creator, we are constantly innovating on ways to meet our members and prospective members where they are, and that includes during busy travel seasons,” said Betsy Webb, Global Vice President at Peloton Commercial.
“We recognize the importance for our members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current members, while also enabling potential new members to experience Peloton for the first time.”
www.hilton.com
www.onepeloton.com
