Red Bull Media House and professional cyclist Justin Williams have collaborated on a documentary, ‘Dear 39th Street’, which highlights the highs and lows of Williams’ career.
“This documentary is the journey of me going so far beyond myself,” said Williams, who is also the founder of the L39ION of Los Angeles pro cycling team.
“I’m pushing so far beyond the norm that my life spirals and evolves into new areas of what’s possible that my season on the bike becomes more and more challenging. And even through all of that, I found a way to enjoy it.”
Directed by Jen Stafford, the documentary aims to… ‘break down the misconception that L39ION is a team reduced only to gold chains and podiums – a narrative that has become ubiquitous with the team.
‘The 21-minute documentary pulls back the curtain to reveal the backend work, sacrifice and pain that not only Justin but his entire team – men and women – have gone through during the 2021 and 2022 racing seasons.”
Williams added “I really wanted to showcase what it actually takes to be in the position that I’m in. I think this documentary does a good job at showing the glory and the good moments and the team camaraderie and the soul of what L39ION is. But it also shows the backend of work of what goes into the sacrifice and the pain.”
Justin Williams has spent nearly his entire life in the world of competitive cycling. Growing up in Los Angeles, his experience and introduction to the sport was different from his peers who may have grown up overseas in Europe, especially when representation in the sport has been challenging.
After Williams briefly left the sport after a season of racing in Belgium, he found the motivation to come back to cycling through his brother, Cory Williams, who also showed high potential for a successful career in cycling and crit racing.
‘Through collaboration, teamwork and support from the cycling community they have built a cycling program that is unrivaled on US soil, L39ION of Los Angeles.
‘This film seeks to introduce more of the world to a long-regarded staple of American cycling which happens to be poised for a renaissance. Dear 39th Street made its debut on RedBull.TV on Monday, October 3rd.’
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