Founded in late 1897, Ribble Cycles is celebrating its 125th anniversary with the launch of a 125 Campaign and unveiling three signature 125 Anniversary Edition bike designs.
As one of the world’s oldest bicycle companies and one of the longest running Great British brands, Ribble’s 125 Campaign celebrates the brand’s heritage, alongside ‘championing its exciting and dynamic future.’
“It is incredible to think that Ribble has been designing and hand crafting bicycles for 125 years – almost as long as the invention of the safety bicycle itself,” said Andy Smallwood, CEO at Ribble.
“Ribble started as a family-owned business passed down through generations and then onto the next custodians of the brand. Today’s Ribble family is a collective of passionate and talented cycling obsessed people with the shared vision for continuous development and innovation to ensure that Ribble continues to thrive as a world-class brand throughout the 21st century and beyond.
He continued, “The longevity of our business is the result of a lot of hard work and commitment across the years; and I would like to thank everyone who has ever been involved with Ribble alongside the current guardians who are forging forwards – sharing our vision and passion.”
The 125 Campaign launch showcases a new graphic identity that takes its inspiration from the diverse cycling disciplines – incorporating roads, switchbacks, tracks and trails to define a bespoke and unique mark.
A new launch film captures and celebrates the past, present and future of the brand. This will evolve over the course of the year and will be tailored to specific audiences, brand experiences and key bikes.
The 125 Campaign will also be supported by promotional activity combined with brand experience events to celebrate Ribble and cycling over the next 12 months.
To mark its anniversary Ribble is launching three exclusive 125 Anniversary Edition designs. These comprise a marble paint finish complete with bespoke finishing kit including 24 carat gold leaf frameset detailing, golden 125 head badge, wheel detailing and golden top cap.
The special design will only be available during the anniversary year, creating a one-off limited run.
Ribble 125 Anniversary Editions include:
- Ribble Ultra SL R 125, Sapphire Blue Marble, Gold Leaf: £9,608
- Ribble Gravel Ti 125, Emerald Green Marble, Gold Leaf: £8,999
- Ribble Allroad SLe 125, Ruby Red Marble, Gold Leaf: £n/a (concept bike only)
www.ribblecycles.co.uk/125-anniversary
