Santini has announced a new partnership with the international Haute Route series, which was acquired by The IRONMAN Group in August 2021.
The series is targeted at ‘amateur road riders who want a pro experience from start to finish.’ Italian apparel specialist Santini will product the jersey for the series’ events, dressing the winners of the races, and also creating merchandise to combine with the official jersey as well as a special collection.
Haute Route consists of three, five and seven day stage events in which amateur riders can take advantage of a range of high-end pro-level services designed for them. This ranges from the race cars and escort, support convoy, technical assistance, logistical support to feed stations, and pre-race briefings.
Santini and Haute Route signed a partnership agreement that will see them work together for the next two years. Starting this season, the Italian brand will supply the event jerseys that all participants find in their race packs in addition to the exclusive winners’ jerseys.
The Italian company will be offering a range of merchandise at the events and a core collection dedicated to Haute Route that will be available at the events and on hauteroute.org.
“The agreement with Haute Route is the result of the trust that the IRONMAN corporation, which owns the circuit and has been one of our partners since 2019, has in us and our work,” said Monica Santini, CEO at Santini Cycling Wear.
“We are delighted to take this opportunity to dress the many amateur cyclists that take part in Haute Route in our quality cycling wear.”
The 2022 Haute Route season has five events on its calendar and will once again provide participants with a unique experience, allowing amateur riders to tackle passes over several days whilst also providing them with the kinds of services that pro road riders enjoy.
The 2022 season race desinations are:
Alpe d’Huez – June 24-26
Pyrenees – July 5-9
Alps – August 21-27
Dolomites – August 30 – September 3
Davos – September 23-25
Julie Royer, Haute Route Group CEO, said “Haute Route is delighted to announce the new partnership with Santini Cycling Wear. We believe the Italian brand is the ideal apparel ambassador for Haute Route as they share the same ethos and passion for providing the very best for our riders. We’re excited to share the official jerseys and merchandise with our riders in the upcoming season.”
www.santinicycling.com
www.hauteroute.org
