SHIFT Active Media has welcomed a new addition to its content and strategy team with the appointment of David Preece-Phillips as Strategy Director.
Preece-Phillips has over 15 years’ industry experience, working in several digitally-focused roles across a diverse range of organisations, from publishing companies, to digital agencies and marketing consultancies. His previous roles have seen him develop marketing and communications strategies for major brands including Porsche Cars Great Britain, EDF Energy, Adidas, American Express, and Universal Pictures, among others.
Preece-Phillips said “I’m really passionate about content strategy, content design and content marketing, especially helping brands to innovate within these areas and integrate new approaches into their ways of working and marketing activity.
“I’m super excited to be joining SHIFT as I’m passionate about cycling both as a pursuit and as a force for positive change in the world. To be able to work with some of the industry’s leading brands and athletes to do truly market-leading work is a fantastic opportunity, especially when surrounded by such a talented and enthusiastic team here at SHIFT.”
Wayne Brown, CEO at SHIFT Active Media said “We’re delighted to welcome David to the team; he has a genuinely unique breadth of skills that are brilliantly tuned for the demands of modern marketing.
“From SEO and content strategy, to social media operations and digital innovation; when you pair that with his passion for all things bikes, it’s a formidable combination that definitely give SHIFT’s clients a competitive advantage in an ever changing marketing landscape.”
