SIGNA Sports United, the leading e-commerce specialist, has appointed Hap Seliga as head of its North American bike operations, as the firm pivots to growth in the US bike market.
‘SIGNA Sports United’s recent listing on the NYSE and acquisition of Wiggle CRC, creating the largest online bike retailer in the world, positions the firm well to take advantage of US market opportunities as the sports ecommerce industry experiences explosive growth.’
As a co-founder of Competitive Cyclist, Director of Bike Growth and Operations at Backcountry, co-founder and CEO of Trust Performance, and most recently having served on the senior leadership team at Specialized Bicycle Components as Global Leader of Customer Experience, Hap Seliga will accelerate operations and lead SSU’s bike growth in the US.
Stephan Zoll, CEO of SSU, said “The North American market is a focus area of future growth for us. The sports ecommerce market is extremely fragmented and ripe for consolidation.
“Appointing a professional like Hap, someone who is deeply ingrained in the cycling community, is testament to our ambition and confidence in the growth opportunity we see ahead.”
Hap Seliga said “I’m thrilled to share my experience and passion, but even more so to partner with and learn from the team here.
“I see an amazing opportunity to provide excellent value for and better serve riders by introducing the brands of SIGNA Sports United to the North American market. The growth potential in bike in the US is enormous and I’m fired up for our road ahead.”
