Spartan has announced that Heroic will be the official and exclusive Wellness App of Spartan Race US through May 2023.
‘Heroic wellness app will help Spartan athletes move from theory to practice to mastery’.
“Spartan races challenge you to show up at your best and conquer every obstacle on the course,” said Joe De Sena, Spartan founder and CEO.
“The new Heroic social training platform empowers you to do the same in every area of your life. From your athletic training to your career to your social life, Heroic combines ancient wisdom, modern science, practical tools, and the best behavioral design technology to help our athletes be at their best.”
Designed by Brian Johnson and the same development company that created Slack, Tinder, and Uber Eats, Heroic’s three-minute Commit + Hit practice… ‘makes users actually want to do all the things they know will make them more energized, productive, and connected.’
The Spartan community will have an opportunity to interact with Heroic at select races during the 2022 season. Spartan+ members will be provided with a complimentary year-long membership to Heroic.
The partnership with Heroic includes integration on Spartan’s digital platforms and social media feeds along with an on-site presence at all obstacle course events through premium signage placement and activations during the 2022 race season.
“Imagine a virtuous, scientifically-proven social training platform that helps people be the best, most heroic version of themselves,” said Heroic CEO and founder Brian Johnson. “That’s Heroic. Everything we’ll do together has a single purpose – helping you move from theory to practice to mastery so we can change the world together.”
