Strava has unveiled the Strava Activity Lens, billed as a first-of-its-kind AR experience… ‘that lets Snapchatters and Strava users share their fitness journey with close friends and family with the help of the Snap Camera.’
Strava adds that… ‘With a few taps, the Strava Activity Lens allows Snapchatters to take a Snap or post a Story that instantly tells the tale of recent workouts. Whether you’re walking around the city with friends or training for your next race, this AR experience helps you better tell the story of every effort on Snapchat.’
The Strava Activity Lens works by connecting directly to a Strava profile, giving access to stats and activity maps from recent workouts. Each time a Strava user finishes a run, hike, or cycle, the workout will be waiting to share on Snapchat.
There are two ways to access and use the Activity Lens:
- To share activities from Strava to Snapchat, users can open the Strava app and find their profile. From there, select the ‘Activities’ tab and scroll to the activity to be shared. Shareable activities must be visible to ‘Everyone’ or ‘Followers only’ on Strava, and include a visible map.
- On Snapchat, the Lens can be found in Snapchat’s Lens Explorer or on Strava’s Public Profile. A most recent workout will automatically appear, or users can toggle through different activities to share.
Strava adds.. ‘Once you’ve chosen a workout, create a Snap or Story using beloved Snapchat creative tools including music, Stickers, and more. A link back to your Strava workout will be attached so friends and family can learn more directly on the Strava app.
‘You can also share a slideshow from your camera roll by tapping Memories to access photos from your workout. Press and slide the capture button to the left to lock and record hands free, and narrate while you go through photos from your run, cycle, or hike.’
The Lens is available globally to Strava users and Snapchatters on iOS and Android.
www.strava.com
www.snapchat.com
