After a 33-year hiatus, the Tour de France Femmes is back – running from July 24-31, 2022. Along with it is a new pledge called Strive for More. This has been launched by Strava and aims to fight disparities by getting more women to the starting line in pro sports.
Strive for More is a commitment by Strava to promote and support equity in professional sport. Strava is calling on its entire community to… ‘join the pursuit of more equity, more inclusion and more women on start lines.’
By signing the pledge Strava seeks to bring together athletes, organizations and fans to show their support for equity in women’s sports alongside a multi-year commitment with The Cyclists’ Alliance.
Strava’s partnership with The Cyclists’ Alliance funds TCAMP, a mentor program, focused on three stages of professional cyclists’ careers with the ultimate goal of creating long-term change beyond the bike.
The program helps to get more women to competitive races by covering expenses and providing mentorship from former female pros.
www.strava.com/striveformore
www.letourfemmes.fr
