Tough Mudder has tied up with isotonic sports drink Emerge for the 2023-24 seasons, as the event’s official on-course hydration drink in the UK.
The two-year partnership will entail on-site activations at the Tough Mudder Event Village with opportunities to engage in Emerge product sampling, and content opportunities with influencers.
Along with being the on-course hydration partner, Emerge will be the main sponsor of the Everest obstacle.
Managing Director of Tough Mudder Europe, Matt Brooke said “We’re extremely excited to have partnered with Emerge for 2023 and 2024. They’re a fantastic brand that not only shares our passion for bravery, health and fitness, but to also help us in boosting the experience of every participant on the Tough Mudder course ready to join the celebrations afterwards.”
Nelly Edwards, Commercial Manager of Emerge said “We are delighted to be part of the Tough Mudder family who equally understands the passion we have for coming together to push our limits. We can’t wait to motivate people on the course throughout the 2023 season.”
www.toughmudder.co.uk
www.emergestimulation.com
