USA Triathlon and Gatorade have agreed to a two-year deal that expands the USA Triathlon Race Director Program and ‘enhances USA Triathlon High Performance efforts’.
The partnership positions Gatorade as the official sports beverage and official hydration partner of USA Triathlon through 2024. Gatorade is the longest-tenured corporate partner in the history of USA Triathlon, with the relationship dating back more than 20 years.
The USA Triathlon Race Director Program is a long-standing program that provides Gatorade Endurance nutrition to race directors who sanction their events with USA Triathlon. This two-year extension on the partnership expands the program to include a greater number of eligible race directors.
“The support Gatorade is providing to local race directors around the country is unmatched and is a testament to their commitment to support and grow our multisport community,” said Victoria Brumfield, Chief of Staff and Chief Business Development Officer.
“This partnership embodies our approach as an organization – developing unique partnerships and opportunities’ to create and drive value for our constituents nationwide.”
Gatorade will provide product for the USA Triathlon Multisport National Championships Festival presented by Toyota, the Toyota Legacy Triathlon and Paratriathlon National Championships, Zone3 Youth and Junior Nationals and Toyota Age Group National Championships.
Additionally, Gatorade will deliver product to USA Triathlon Junior Select Camps and Collegiate Recruitment Camps and other USA Triathlon High Performance programs, USA Triathlon Coaching Clinics, and USA Triathlon Foundation. All USA Triathlon annual members will also continue to receive an exclusive discount.
www.usatriathlon.org
www.GatoradeEndurance.com
