Italian apparel firm Alé has launched a new service for non-professional cycling squads: 100% Full Team Service.
Alé adds that the new service offering… ‘focuses on the needs of amateur teams not only by offering them the opportunity to customise their cycling apparel, but by opening the doors of Alé’s Italian factory to let them experience first-hand the quality, style and creativity typical of Alé garments.’
Alé is a partner of professional teams on the World Tour circuit such as Bahrain Victorious, Groupama FDJ and Jayco Alula. Its garments are also recognised by major cycling federations, such as the FFC Fédération Française de Cyclisme and the Slovenian Cycling Federation.
Alé points out that… ‘100% Full Team Service is not just a garment customisation service dedicated to non-professional teams, but a true ‘Alé Experience’ that will make the amateur feel like a pro for a day.’
With 100% Full Team Service Alé invites teams to visit the company, in Bonferraro, just outside Verona, where the Alé garments are made.
‘A crew of more than 15 people, dedicated to the team custom service, is at the disposal of the teams and will accompany them in every phase of the garment production: from the design of the graphic patterns, together with Ale’s graphics department, to the choice of the apparel line that best reflects the needs of the team and the relative sizing and fit, up to the drawing up of the order and the final delivery.’
Dedicated to amateur teams of any discipline, such as road racing, MTB, triathlon or gravel, and also covering running and children’s apparel, the new service allows for the creation of customised apparel. This spans many types of garment (e.g., softshell, jacket, windproof or rainproof garments, short or long sleeve jerseys, bibshorts, bibtights and accessories, etc.).
Amateur teams can choose from six basic lines and over 100 garment product combinations. By visiting the Bonferraro factory, the teams will also have the opportunity to see each production department, as well as the company’s latest-generation printing machinery, with water-based inks.
Alessia Piccolo, CEO of APG, the parent company of Alé, said “Our new service dedicated to amateur teams updates our usual custom offer. We are opening the doors of our factory to give amateurs a unique and involving experience, which sees them as protagonists and under the spotlight for a full day.
“From small teams of 10 people to large sports groups, everyone will feel pampered and spoiled, with the same service we offer to the pros who have chosen to ride with Alé.”
