ARCTIC+ has become the official water of IRONMAN events in Poland in 2023. The new beverage tie-up is part of a collaboration between the event organiser and Polish soft drink firm Hoop.
ARCTIC+ Sport Water, rolled out in a limited edition for IRONMAN Poland, will soon appear on race courses in Warsaw, Gdynia and Poznań, as well as in selected retail stores across the country.
“ARCTIC+ is a recognized brand, well known to consumers in the country and abroad,” said Michał Drelich, Director of IRONMAN Poland.
“For the participants of our triathlon competitions, water is a key product. During a single competition, one person drinks an average of two and a half litres of water.”
The ARCTIC+ portfolio includes functional vitamin waters, but also mineral waters with an average degree of mineralization and low sodium content. In addition to water, Hoop Cola will also appear on the running route of IRONMAN races in Poland. Hoop Cola is one of the largest Polish cola-flavoured carbonated brands.
As part of the cooperation, a limited ARCTIC+ Sport series with the IRONMAN Poland logo will also be produced.
“We are glad that ARCTIC+ will support the participants in their struggles on the IRONMAN routes in Poland,” said Iwona Kołodziejczyk, ARCTIC+ Brand Manager. “ARCTIC+ is a brand that gives courage to change, and provides support in everyday challenges.”
In 2023, six IRONMAN races will take place in Poland:
- Citi Handlowy IRONMAN 70.3 Warsaw – June 11, 2023
- Citi Handlowy 5150 Warsaw – June 11, 2023
- Enea IRONMAN Gdynia – August 6, 2023
- Enea IRONMAN 70.3 Gdynia – August 6, 2023
- Enea IRONMAN 70.3 Poznań – September 3, 2023
- Enea 5150 Poznań – September 3, 2023
www.ironmanwarsaw.com
www.ironmangdynia.pl
www.ironmanpoznan.pl
www.hoop.pl
