The newest BKOOL app update aims to reinforce the virtual cycling platform’s social character. The inclusion of a new menu within the app allows users to easily locate friends on the platform.
A release from BKOOL added… ‘You will be able to see which route they are training on, join them and change your status at any time so that they can easily find you.’
With a focus on a more realistic training experience there are now three new types of virtual gear, allowing users to change their gear according to the characteristics of each route.
The latest update also includes a new button for direct access to an activity alongside the new Felt FR Road bike in 3D in the app’s virtual store.
In the first half of the year, BKOOL positioned itself as the most searched for leading brand of cycling simulators in Spain. According to Google Ads data, it also ranks second in Denmark, Portugal, Mexico, Colombia, Chile and Argentina, and third in France and Italy.
BKOOL added that… ‘For the first time since 2020, marked by the arrival of the pandemic, the platform has exceeded the number of Premium users compared to the same period of the previous year.’
Álvaro Galindo, Head of Business at BKOOL, said “We see this milestone as a very positive and motivating figure, which reminds us that we are working in the right direction, but at the same time that we cannot slowdown in the slightest.
“Very soon our users will be able to enjoy more new features of all kinds, always with the aim of helping them improve their performance while having fun.”
