Life Time has confirmed Bryce Phillips, CEO of outdoor retail firm, evo, as the keynote speaker for the 2023 Sea Otter Classic Summit.
The summit takes place on April 17-19, 2023 and is held in conjunction with ‘the world’s largest consumer cycling and outdoor event, the Sea Otter Classic.’
Life Time adds that the theme of this year’s summit, ‘Burn the Playbook’ addresses the need for business leaders to abandon conventional thinking and take a fresh perspective to advance their companies and lead their teams.
Bryce Phillips will deliver a keynote that aims to inspire new energy and frame opportunities in the business of outdoor recreation. Heading into its 22nd year, evo is a leading, experience-focused outdoor recreation retailer and travel company.
“I am thrilled to join this year’s Sea Otter Classic Summit as the keynote speaker and look forward to working with my executive peers at the summit to create a new playbook that prioritizes the consumer, empowers communities and makes clear the importance of leveraging business to maximize positive impact as that is at the core of what we do,” said Phillips.
“We’re living through such a dynamic time and to progress we have to share ideas, collaborate, and discover new solutions to problems that are affecting the global outdoor rec industry.”
Bryce Phillips will share his journey through a re-invention of traditional retail, and now travel, over evo’s 22-year trajectory. His keynote will clarify what makes a specialty outdoor recreation business successful; pairing an understanding of the consumer and the optimal experience for consumers.
Entering its second year, the Sea Otter Classic Summit offers up… ‘networking, inspiration and tailored resources and programming will arm executives with all they need to purposely grow in today’s new business landscape.’
The summit’s 2023 programming also includes: rethinking retail, adopting and driving new sustainable business practices, operating through global economic challenges, consumer trend analysis and insights on outdoor recreation participation.
The summit will wrap-up with an industry-day kick-off event and private dinner at the Monterey Bay Aquarium. The facility will be only open for summit attendees and guests. Additional tickets for this event can be purchased during registration.
www.seaotterclassic.com
www.evo.com
