ASICS has announced the opening of Chojo Camp Europe, the run brand’s first European pro athlete training centre in Font-Romeu, France.
The camp, managed by Dave Klink, will host around 20 ASICS athletes – short and long-distance runners – at a time. Facilities include access to a brand-new athletics track, a hypoxia chamber, a weight and fitness room alongside a recovery pool.
During their stay at one of the brand’s chalets, a team of physios, psychologists and doctors will be on hand to provide physical and mental care for ASICS-sponsored elite athletes.
Olivier Mignon, Director of Sports Marketing at ASICS EMEA, said “We are excited to be opening the Chojo Camp Europe. The physical and mental well-being of our athletes has always been important to ASICS.
“We’ve been able to support them with products, physical care such as physios, mental-health services and now with their own space to prepare for competitions. The camp is a fantastic opportunity for our athletes to come together and train under the best conditions.
“Looking ahead to the World Championships in Budapest this year and Paris next year, we’re confident this will help our athletes prepare to be at their top level.”
Prominent names such as Eilish McColgan, Sarah Lathi and Mo Katir are already preparing to set up base in Font-Romeu for an extended period as they train for the upcoming challenges in Budapest. Further athletes will join on a shorter stay basis as of now all the way through the Paris preparation phase.
The term ’Chojo’ has a long history at ASICS. The word translates from Japanese to ‘striving for the peak’. With the introduction of the camp, ASICS is supporting its athletes as they strive for their peak performances. Alongside the European facility, ASICS has also established a training camp in Iten, Kenya, to support the development of new athletes.
