Cycling performance analysis specialist Cyclologic is taking an equity stake in Velogic, a producer of bike fit systems based in New Zealand.
Paraic McGlynn joins as Velogic Chief Executive Officer, replacing Darren Bruning as CEO. Goig forwards, Bruning will continue as Velogic’s Chief Software Engineer.
A release added that… ‘The move combines Motion MetriQ cycling-specific video analysis programs with Velogic’s portfolio of products, increasing the capability and scale of the merged organizations, which will immediately build on their positions as industry-leading providers of cycling performance analysis products and services, by offering hardware, software, education and training, product selection and sales and performance analysis solutions, benefitting trade clients and consumers.’
Cycling performance analysts and bike fitters will be able to utilize biomechanical, biometric and aerodynamic data to guide cyclists to their ideal on-bike position, and then match that with products to achieve the desired end result for the rider.
Integrated system capabilities include 3D motion capture, power output, aerodynamics, contact pressure point analysis, and more, alongside frameset and component dimension databases.
Complete analysis systems (hardware and software) and related education and training are available to trade partners. Complete performance analysis product selection and professional assembly are available to consumers, both directly through Cyclologic’s AZ facility, and through authorized Velogic performance analysts, globally, enabling cyclists to optimize their on-bike speed, power, efficiency and comfort.
“At Velogic we have always been focused on the intersection of scientific rigor and the business realities of running a bike fit studio,” said Darren Bruning, Chairman of Velogic’s Board. “The Velogic board believes that Paraic [McGlynn] is the ideal person to lead the next stage of Velogic’s growth and success.
“His deep cycling performance analysis and bike fit knowledge combined with his industry connections make him uniquely placed to expand Velogic’s reach as we continue to develop and refine our solutions.”
Working with elite athletes around the globe since the early 1990’s. Paraic McGlynn relocated to the US in 2000 working in retail fitting and at the Serotta Fit School. In 2011 he helped launch the FASTER cycling-specific wind tunnel and went on to found Cyclologic in 2012.
“I’m delighted to join the Velogic team as CEO,” said McGlynn. “Velogic’s strategy and ethos align perfectly with the work we have been doing at Cyclologic and with our related technologies.
“As we began planning our next set of technology investments, it became clear that a relationship with Velogic would allow us both to achieve our goals more quickly. Together we will deliver an integrated, innovative cycling analysis ecosystem for our customers and existing Velogic clients.
“I am especially excited to now have the resources and technical team to execute my long-time vision of a single cycling analysis platform to capture biomechanics data, physical assessments, search bike solutions, perform aero analysis, sizing and more.
“Darren [Bruning] and I have a clear development pathway and we have planned new functionality and integrations to ensure we deliver the broadest range of analysis options in the highest quality cycling analysis platform.”
www.velogicfit.com
www.cyclologic.com
