RunThrough has announced High Performance as the title sponsor for the 2024 London Half & 10K at Queen Elizabeth Olympic Park.
High Performance’s title sponsorship of the London Half & 10K at Queen Elizabeth Olympic Park is in celebration of the launch of the High Performance Foundation, which is aimed at supporting young people in developing essential skills and tools to thrive in today’s world.
The High Performance brand has grown from the High Performance Podcast hosted by Jake Humphrey and Professor Damian Hughes. The podcast seeks to turn the lived experiences of the planet’s high performers into life lessons.
The High Performance operation now has an award-winning podcast, two bebest-selling books, corporate leadership and mentor days, a live tour and now the High Performance Foundation.
The newly named High Performance London Half & 10K at Queen Elizabeth Olympic Park returns for the fifth time, with the event having first been hosted in 2019 (cancelled in 2020 due to Covid). Next year’s event will take place on Sunday, March 3, 2024. It will feature a Half Marathon, 10k and a kids race.
All event options take runners past the London 2012 Olympic venues and are on fully closed roads with official chip timing.
Matt Wood, Co-Founder of RunThrough, said “It is incredible to be announcing High Performance as the title sponsor for the London Half & 10K at Queen Elizabeth Olympic Park.
“What Jake and Damian have built both with the High Performance Podcast and wider brand is incredible and to attract such a brand to be the title sponsor of one of our flagship events is very exciting having been a listener of the podcast since it started.”
Jake Humphrey, Founder of High Performance, said “So many of the conversations that we have had on the High Performance Podcast highlight how important exercise is for our mental health and physical well-being so we are delighted to be working with RunThrough – one of the best running communities in the country – to enable people to run together.
“Whether you are an experienced runner or this will be your first race, we would love you to take part. My kids are already excited about the children’s race.”
