Event organiser Amaury Sport Organisation (A.S.O.) has released media figures for the 2023 Tour de France, which took place on July 1-23.
This year’s Le Tour broadcast reached nearly 150 million viewers in Europe. Meanwhile, online letour.fr saw 30.6 million unique visitors, up 76% on 2022. The site reported more than 80 million visits, with 52 million of these international visits.
The Tour de France official app reported 29 million sessions, up 37% on 2022. Combining online and app video views these were up 43% year on year.
www.letour.fr
