Boulderthon in Colorado has announced its partnership with Michelob Ultra for the 2023 event. The beer company will be hosting the post-race event, providing every runner with a free Michelob Ultra or seltzer.
It will also be giving away samples at its expo booth, which, according to the event organising team, is expecting 10,000 attendees per day.
Featuring a marathon, half marathon, 10K, 5K and kids run, Boulderthon takes place on October 8.
The After Party presented by Michelob Ultra will include live music presented by a seven-piece band, as well as 40 different vendors. The After Party will also be filled with photo opportunities for athletes and attendees. Michelob has arranged for a finish line and medal display to be set up in front of the scenic mountains for optimal photo opportunities.
“We couldn’t be more thrilled to have Michelob Ultra as a part of this year’s race festivities,” said Phil Dumontet, Founder and President of Boulderthon.
“Michelob and their highly anticipated After Party are sure to bring even more life to an already vibrant event. This collaboration is something I’m certain attendees will enjoy, and we’ll be raising a toast to their accomplishments with a free Michelob Ultra after the race.”
www.boulderthon.org
www.michelobultra.com
