Australian micronutrition firm PILLAR Performance has announced that its line of supplements is now available for purchase in the United States, the United Kingdom, and Europe.
With a focus on highest potency and bioavailable ingredients, notes that it is… ‘quickly becoming the go-to brand for elite endurance athletes and fitness enthusiasts alike.’
“PILLAR Performance solves a problem for athletes by developing micronutrition specifically for athletic outcomes,” said the company’s Founder and CEO, Damien Fitzpatrick.
“Due to demand for our products, we decided to expand internationally earlier than planned, and we are thrilled to have PILLAR products available for athletes globally.”
In the United States, PILLAR’s main product, Triple Magnesium, is available exclusively via The Feed. Triple Magnesium is positioned as a first-in-market magnesium formula developed for use pre-bedtime to promote deep sleep and muscle recovery. The product is formulated with a unique blend of three select forms of magnesium at ‘clinical strength’.
“We are thrilled to partner with The Feed to initially make Triple Magnesium available to the North American market,” said Damien Fitzpatrick. “The Feed is renowned for their curation of high-quality, performance-based products, Triple Magnesium is a perfect fit for their customers who are looking to solve sleep and recovery problems.”
PILLAR is also now available throughout Central Europe, Eastern Europe, the UK and will soon be available in South East Asia, where the product can be purchased directly via the website pillarperformance.shop or through specialty endurance retailers.
PILLAR will also be exhibiting frequently at running, cycling and triathlon events across these regions, offering customers the ability to sample Triple Magnesium first-hand.
The PILLAR range is Informed Sport certified, and the brand is a preferred choice of more than 40 professional sporting teams across Australia. It also works with elite endurance athletes including Jan Frodeno, Magnus Ditlev, Ellie Salthouse and Ben Kanute.
