The US-based National Cycling League (NCL) has announced an official partnership with Nix Biosensors. This will make Nix’s Hydration Biosensor and hydration education accessible to all NCL teams and athletes to help improve performance.
The NCL is a female- and minority-owned professional sports league dedicated to… ‘innovation, diversity, community, and sustainability.’ While, Nix produces a consumer biosensor device to analyze sweat and provide endurance athletes with personalized hydration data in real-time.
Proper hydration is key to endurance athletes’ performance and safety, especially in warmer months. According to Nix, studies show that when athletes drink to thirst, they’re replenishing only half of the fluids they’ve lost – incurring mild dehydration up to 80% of the time. Hydration intelligence helps athletes to make informed decisions based on their unique sweat profile.
“We are thrilled to partner with the National Cycling League to advance the safety and performance of their athletes through the power of real-time sweat analysis,” said Nix Biosensors CEO and Founder Meridith Cass.
“At Nix, we look to align with partners who share our values around equity in sport, and who leverage cutting-edge technology that optimizes athlete performance. We are honoured to work with such forward-thinking leaders at NCL, and look forward to elevating the performance of NCL athletes.”
For the NCL’s inaugural season Nix will be joining other partners including Wahoo Fitness, TicketSocket, PowerBar, Rudy Project, FSA/Vision, DeFeet, POC, Factor Bikes and GCN+.
Athletes will be outfitted with the Nix Hydration Biosensor to use in both training and racing, with hydration education provided by Nix, to help them create a personalized hydration strategy. By the time they compete in the upcoming NCL Cup races in Denver on August 13th and Atlanta on August 20th, NCL elite riders will have created their hydration strategy via training with the Nix Hydration Biosensor.
“We are fortunate to have strong partners that help our athletes perform at their best,” said VP, Partnerships, Kelly Staley.
“Nix’s mission to put health metrics into the hands of the user is in-line with the empowerment and innovation we look to provide to all NCL athletes. I look forward to working closely with the entire Nix team.”
www.nclracing.com
www.nixbiosensors.com
