Carbs Fuel is a new player in the endurance nutrition category. Announcing its presence, the company is preparing to launch its flagship product, a 50g carbohydrate energy gel, in November 2023.
Carbs Fuel’s aim is to offer simplified products with a lower barrier of entry (price point), combined with more carbohydrates. The company claims that its…. ‘new gel will provide more carbohydrates per serving at a better price point compared to competitors.’
A box of 18 gels has an RRP of US$36.00. Although no flavourings are used, the ‘original flavour’ has… ‘a bright, semi-sweet, refreshing taste.’ There are no preservatives and the gel is vegan friendly & gluten free.
“As an endurance athlete, I was so frustrated by how expensive, over-complicated, and inconvenient it was to properly fuel day-to-day training and racing,” says Gabe Multer, Founder & CEO of Carbs Fuel.
“So I decided to make the change I’d want as a consumer. It is our mission to help more athletes effectively fuel their sport.”
Founders Gabe Multer and Aaron Gouw are lifelong endurance athletes. In addition to Carbs Fuel, Gabe is the Founder of Holy Cow Racing, a cycling team with the mission of growing the cycling community and spreading fun. Aaron Gouw has a Masters in High Altitude Exercise Physiology from Western Colorado University, and is currently conducting his doctoral studies in Human Bioenergetics.
Carbs Fuel’s three-year product roadmap extends beyond its initial 50g energy gel offering… ‘to any nutrition product that helps athletes fuel. Products to expect in the future may include drink mixes, caffeine products, different carbohydrate sources and forms, and more.’
