OK Mobility is the new title sponsor of the Mallorca 312, with this year’s edition taking place on April 29 in Playa de Muro, Mallorca, Spain.
The global mobility company is adding title sponsorship of the sold-out Mallorca 312 to the list of sporting events it supports.
Xisco Lliteras, CEO of the Mallorca 312, said “It is a recognition for us since this local and national company, with the greatest projection in the mobility market, has decided to support us and become our biggest sponsor after collaborating with us for several years.
“The Mallorca 312 shares with OK Mobility a vision of a sustainable future and innovative character. This alliance consolidates the future of our event, in addition to providing our participants and their companions with the best and most sustainable mobility option during their stay on the island. “
Pedro Pablo Sastre, Chief Marketing & Digital Officer of OK Mobility, added that “After several editions as official mobility partners, we are now taking a qualitative leap by consolidating our commitment and support for this renowned race, which now takes on the name – Mallorca 312 OK Mobility.
“We will continue to make our fleet available to the organization to cover their mobility in this edition and we reinforce our involvement in cycling, in line with the sporting values we feel are reflected upon us, and with the sporting events of our islands, which in this case is held in Mallorca, where OK Mobility has its headquarters.”
Under the new agreement, the Mallorca 312 OK Mobility remains one of the most important cycling events in Europe. As with previous editions, three routes are offered to participants: 312, 225 and 167km that run through the island of Mallorca.
One of the biggest attractions of this gran fondo cycling event is that the race is closed to traffic, so cyclists. In addition, the organization adds that its…’continued commitment is reinforced by providing our participants with high quality standards and has decided to offer the race to 8,000 participants for another year.’
Over the past 14 years, former pro cyclists such as Miguel Indurain, Alberto Contador, Perico Delgado, Sean Kelly, Ivan Basso, Jan Ullrich, Horrillo, Joseba Beloki, Purito Rodríguez, Oscar Freire, and Mavi García, have participated in the Mallorca 312.
