Indoor cycling platform ROUVY has launched its La Vuelta Virtual campaign for 2023, offering cyclists an opportunity to experience virtual routes of the iconic Grand Tour from the comfort of their own home.
With the La Vuelta Virtual Challenge, ROUVY is also giving five riders an expenses-paid VIP trip to the race’s final in Madrid. Partnering with La Vuelta and ZYCLE, the event is designed to cater to riders of all levels.
As well as showcasing previous routes, this year’s new La Vuelta routes will be rolled out in the summer for indoor cyclists to enjoy, filmed on ROUVY’s new OmniMode feature for a more immersive experience.
Petr Samek, CEO of ROUVY said “We’re delighted to be partnering with La Vuelta again this year for La Vuelta Virtual. La Vuelta has earned its reputation as one of the most exciting and challenging Grand Tours, and ROUVY is thrilled to be able to let indoor cyclists around the world get a taste of that experience.”
The La Vuelta Virtual event is centred around the theme of ‘Ride Your Dream’. The centrepiece of the campaign is the La Vuelta Virtual Challenge, which runs from March 27 to April 23, 2023.
There are 3 stages to the challenge: entrants must complete 4 x La Vuelta routes on ROUVY, and the 60 fastest entrants will be invited to race in the private virtual Madrid Qualifier Race.
The 5 winners of this qualifier race will win the exclusive Madrid experience as guests of ROUVY. They will fly to Madrid from September 16-18, where they will compete on-stage on ROUVY for the first prize of the coveted winner’s jersey of La Vuelta Virtual Grande Finale.
The next day, they’ll ride part of the final stage of real-world La Vuelta prior to the peloton, then watch the final from the VIP area and be able to meet some of their cycling heroes.
Other prizes can be won by all entrants who compete the challenge. This include a ZYCLE Smart ZDrive bike trainer and ROUVY x Santini jerseys & bibs.
www.lavuelta.es
www.rouvy.com
www.zycle.eu
