Starting from July 5th, Santini is parting ways with distributor RA for the Benelux market. The Italian company has announced its new distributor for the Benelux area: with ARW to represent and distribute Santini cycling apparel in Belgium, Holland and Luxembourg.
“We are extremely grateful of the work and dedication that RA Company and all its people have put into distributing Santini in Benelux,” said Monica Santini, CEO of Santini Cycling.
“Santini has been transformed deeply in the last years and we feel that our two structures are no longer aligned. Therefore, we have decided that it was the right time to change. This is why we’ve decided to start this new adventure with ARW.”
Isabelle Wouters, Managing Partner at ARW, said “We are very excited to begin our collaboration with Santini Cycling for the Benelux market.
“We are very impressed with the quality and brand proposition, and we will use all of our experience, skills and teamwork to serve our consumers and make this endeavour a huge success for everyone.”
Daniela Bresciani, Santini Sales Director, added “Benelux is a very challenging market and the cycling industry is transforming itself very quickly.
“It will be important for us to place the brand in its rightful position and to service consumers in the best possible way. The Italian made production in our new factory and headquarters in Bergamo will be key in supporting the retailers through fast and flexible deliveries.
www.santinicycling.com
www.arw.be
