Altra has announced its forthcoming presence at the Ultra-Trail Village in Chamonix – spotlighting the brand’s new ‘Stay Out There’ campaign.
Altra will be present in Chamonix at the UTMB World Series Finals, held at UTMB Mont-Blanc (taking in France, Italy and Switzerland), on August 28 to September 3, 2023.
Timed to coincide with the UTMB finals, and launching on August 24th, Altra has released a 30-second video ad that aims to capture… ‘the essence of individuals who grasp the transformative power of the great outdoors.’
Inviting runners to share their own personal perspective on what it means to ‘#StayOutThere’, runners can enter a competition to win swag by either visiting the Altra stand at UTMB in Chamonix or through tagging @altrarunning_europe in videos on social.
Altra is also launching new colourways for two of its run shoe models at this years’ UTMB Mont Blanc. The company will organize a series of free-to-attend activities from Wednesday, August 23rd through to Sunday, September 2nd.
These include a run with elite athlete Théo Le Boudec on August 23rd, footwear testing at the Altra Booth, a ‘Meet & Greet’ with Brian Beckstead on August 30th-31st, alongside talks on Altra’s history, community runs, and cheering for athletes on race day.
