Following confirmation of its newest sponsorship agreement in December 2022, British performance eyewear brand SunGod has commenced its tie-up with UCI WorldTour Team INEOS Grenadiers, as the team’s Official Eyewear Partner.
Previously kitted out with Oakley eyewear, INEOS Grenadiers riders such as Geraint Thomas, Egan Bernal, Tom Pidcock and Filippo Ganna, will now train and compete in SunGod eyewear. The new chapter will see one of the world’s most successful sports teams ride in SunGod’s Pace Series sunglasses.
Ali Watkiss, CEO and Co-Founder of SunGod, said “Securing the support of the Grenadiers in our mission to See Better is a statement of SunGod’s deep-rooted ambition to challenge and change our industry for the better.
“We’re deeply honoured that the team have chosen to put their trust in us and feel proud to become a part of the Grenadiers’ phenomenal place in the history of this great sport.”
