Obstacle course event brands Tough Mudder and Spartan have announced Myprotein as their latest UK partner for the remainder of 2023 and into the 2024 season. As official nutrition partner, Myprotein will play a role in fuelling participants’ on- and off-course.
Myprotein’s products will take centre stage as on-course food offerings, and sampling of energy gels and bars off-course.
For the ‘tens of thousands of participants still expected at 2023 events’, obstacle course racers will have the chance to sample a range of Myprotein’s sports nutrition in the South West, North West, London South and London South East across Tough Mudder and Spartan events.
“We are excited to name Myprotein as our official nutrition partner of Spartan UK and Tough Mudder UK,” said Emily leRoux, Spartan Director of Global Partnerships.
“Myprotein is an innovative leader in sports nutrition and a lifestyle brand for everything health and wellness. We constantly seek to deliver world-class partnerships across our events portfolio, placing lifestyle inspiration and bringing to life the connection between fitness and nutrition for our community.
“With participants ranging from elite athletes to health conscious weekend warriors or newly motivated customers, we can’t wait to see them enjoy on-course and finish line nutrition of the highest quality.”
A Myprotein brand representative, added “We are thrilled to be partnered with Tough Mudder and Spartan. They are huge events that are recognised globally, and we are excited to introduce participants to all things Myprotein throughout a series of events.
“We love the empowering community spirit both invoke in people and how they push people to do more, so this collaboration is a great chance to bring the brands together and elevate the Tough Mudder and Spartan experience.”
www.toughmudder.co.uk
www.spartan.com
www.myprotein.com
