ASICS is today launching the NOVABLAST 4 shoe. The newest iteration of the brand’s ‘fastest growing franchise globally’ offers updates to the foam, design and materials.
First introduced in 2020, the NOVABLAST shoe series has built a following with those looking to add extra energy to their stride.
The fourth edition of the shoe features FF BLAST PLUS ECO foam, providing runners with a bounce and responsiveness. The use of this lightweight cushioning foam is also pitched as part of ASICS’ commitment to environmental responsibility: The foam is made from at least 20% bio-based material from renewable sources, such as leftover waste from sugar cane processing.
This latest shoe edition will be the first NOVABLAST to be CO2e labelled, providing further transparency on ASICS’ sustainability performance.
In addition to the foam, the ‘trampoline-inspired outsole’ is claimed to create maximum bounce in every step. Fitted with added grip, the NOVABLAST 4 offers runners better grip on a variety of surfaces as well as durability.
The selection of an engineered woven upper compared to the engineered mesh upper of the previous model, along with an upgraded stretch guested constructed tongue, also makes the fourth version more breathable.
Rohan van der Zwet, Senior Product Marketing Manager at ASICS EMEA, said “It’s hard to think back to the time when we didn’t have the NOVABLAST shoes, seeing how popular it has become in just a short period of time.
“With our dedication to continuous improvement, and the updates we’ve made to the NOVABLAST 4, we’re confident it will also become a crowd favourite. It’s the choice of shoe for runners who want a bit of extra energy in their stride. And as part of our mission to help everyone move their mind through sports, the NOVABLAST 4 will leave runners feeling more energised.”
The NOVABLAST 4 will be available for men and women from ASICS retail, online stores and specialists running outlets globally from December 1, 2023 for £135.
